What is Search Engine Optimization
Search Engine Optimization SEO started in the mid-1990s, when search engines like AltaVista , Lycos , and Yahoo! began indexing web sites to help consumers discover relevant information. SEO started when website owners and marketers realized that ranking better in search engine results could increase traffic to their sites. Early SEO strategies were largely concerned with keyword stuffing and meta tag optimization, as search engines depended significantly on these signals to rank pages. However, as search engines like Google rose to prominence in the early 2000s, they added more sophisticated algorithms, such as PageRank, which assessed the quality of content and backlinks, moving the emphasis to the creation of valuable, authoritative material. Search Engine Optimization (SEO) is the process of increasing a website's exposure in search engine results pages in order to attract more organic (non-paid) visitors. It combines on-page, off-page, and technical tactics to make a we...